Get Rid Of Public Speaking Anxiety Through Rehearsing | Books ...

Like death, taxes and annoying co-workers, public speaking is an inevitable part of every adult?s life ? we all have to go through it at least once.

From the very first ?show and tell? presentation in school to your everyday work presentations, this is something we have to deal with. In fact, you may even have to make an oral presentation just to get promoted. Or you could have faced a group of interviewers before you actually got hired for the job that you now have.

All of these and more would require a person to get up and speak out in front of a number of people.

This can either be a good or a bad experience for the speaker.

It has been proven in studies that a lot of Americans count public speaking as one of their top fears.

Is it really possible to control public speaking anxiety?

Of course it is ? you just need to rehearse as you conquer your fear.

Here is a quick list of tips that you can help you in your next reh so you can eliminate the oh-so-common fear of speaking in public:

Know your material.

Outline your speech ? you want to be sure that you have highlighted a few areas that can potentially arouse the listeners? interest.

Mastering your speech is one thing, but handling ?pop quiz? questions is another ? to prepare yourself for these seemingly random inquiries, you have to get yourself ready by thoroughly reading up on the topic.

Conduct one final reh, a dress rehearsal, a day or two before your presentation.

If your public speaking engagement is to be held in a specific place with formal setting, you may want to visit the place a day or several hours before the speech to get acquainted with the environment.

Stand in front of the rostrum, if any, and make necessary adjustments. Make the necessary adjustments so that the audience will have a clear view of you as a speaker.

Akin to a musical combo?s sound check, you can also take this opportunity to test the equipment to make sure everything is in order.

You may want to bone up on your Microsoft Excel ? and Powerpoint ? so you can make interesting and eye-catching charts and photos for a slide presentation.

For the final, all-important run-through of your speech, we strongly suggest, no, insist that you record it and time it accordingly. After all, you may only have so much time to speak in front of the crowd. The recording will also reveal the focal points where you can vary your tone of voice for a more lively speech.

Rehearsal sessions can be taped by you or by somebody else so that you can make necessary adjustments to your tone of voice and hand gestures as early as possible.

Review the video and look for ways to improve your overall presentation.

Eliminating public speaking anxiety is as easy as making the speech itself ? that is, if you rehearse properly and thoroughly, and plan your oral presentation ahead of time.

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Source: http://www.thebooklistings.org/speaking/get-rid-of-public-speaking-anxiety-through-rehearsing/

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The star that should not exist

[ Back to EurekAlert! ] Public release date: 31-Aug-2011
[ | E-mail | Share Share ]

Contact: Richard Hook
rhook@eso.org
49-893-200-6655
ESO

A faint star in the constellation of Leo (The Lion), called SDSS J102915+172927 [1], has been found to have the lowest amount of elements heavier than helium (what astronomers call "metals") of all stars yet studied. It has a mass smaller than that of the Sun and is probably more than 13 billion years old.

"A widely accepted theory predicts that stars like this, with low mass and extremely low quantities of metals, shouldn't exist because the clouds of material from which they formed could never have condensed," [2] said Elisabetta Caffau (Zentrum fur Astronomie der Universitat Heidelberg, Germany and Observatoire de Paris, France), lead author of the paper. "It was surprising to find, for the first time, a star in this 'forbidden zone', and it means we may have to revisit some of the star formation models."

The team analysed the properties of the star using the X-shooter and UVES instruments on the VLT [3]. This allowed them to measure how abundant the various chemical elements were in the star. They found that the proportion of metals in SDSS J102915+172927 is more than 20 000 times smaller than that of the Sun [4][5].

"The star is faint, and so metal-poor that we could only detect the signature of one element heavier than helium calcium in our first observations," said Piercarlo Bonifacio (Observatoire de Paris, France), who supervised the project. "We had to ask for additional telescope time from ESO's Director General to study the star's light in even more detail, and with a long exposure time, to try to find other metals."

Cosmologists believe that the lightest chemical elements hydrogen and helium were created shortly after the Big Bang, together with some lithium [6], while almost all other elements were formed later in stars. Supernova explosions spread the stellar material into the interstellar medium, making it richer in metals. New stars form from this enriched medium so they have higher amounts of metals in their composition than the older stars. Therefore, the proportion of metals in a star tells us how old it is.

"The star we have studied is extremely metal-poor, meaning it is very primitive. It could be one of the oldest stars ever found," adds Lorenzo Monaco (ESO, Chile), also involved in the study.

Also very surprising was the lack of lithium in SDSS J102915+172927. Such an old star should have a composition similar to that of the Universe shortly after the Big Bang, with a few more metals in it. But the team found that the proportion of lithium in the star was at least fifty times less than expected in the material produced by the Big Bang.

"It is a mystery how the lithium that formed just after the beginning of the Universe was destroyed in this star." Bonifacio added.

The researchers also point out that this freakish star is probably not unique. "We have identified several more candidate stars that might have metal levels similar to, or even lower than, those in SDSS J102915+172927. We are now planning to observe them with the VLT to see if this is the case," concludes Caffau.

###

Notes

[1] The star is catalogued in the Sloan Digital Sky Survey or SDSS. The numbers refer to the object's position in the sky.

[2] Widely accepted star formation theories state that stars with a mass as low as SDSS J102915+172927 (about 0.8 solar masses or less) could only have formed after supernova explosions enriched the interstellar medium above a critical value. This is because the heavier elements act as "cooling agents", helping to radiate away the heat of gas clouds in this medium, which can then collapse to form stars. Without these metals, the pressure due to heating would be too strong, and the gravity of the cloud would be too weak to overcome it and make the cloud collapse. One theory in particular identifies carbon and oxygen as the main cooling agents, and in SDSS J102915+172927 the amount of carbon is lower than the minimum deemed necessary for this cooling to be effective.

[3] X-shooter (http://www.eso.org/public/news/eso0920/) and UVES (http://www.eso.org/sci/facilities/paranal/instruments/uves/) are VLT spectrographs instruments used to separate the light from celestial objects into its component colours and allow detailed analysis of the chemical composition. X-shooter can capture a very wide range of wavelengths in the spectrum of an object in one shot (from the ultraviolet to the near-infrared). UVES is the Ultraviolet and Visual Echelle Spectrograph, a high-resolution optical instrument.

[4] The star HE 1327-2326, discovered in 2005, has the lowest known iron abundance, but it is rich in carbon. The star now analysed has the lowest proportion of metals when all chemical elements heavier than helium are considered.

[5] ESO telescopes have been deeply involved in many of the discoveries of the most metal-poor stars. Some of the earlier results were reported in eso0228 (http://www.eso.org/public/news/eso0920/) and eso0723 (http://www.eso.org/public/news/eso0723/) and the new discovery shows that observations with ESO telescopes have let astronomers make a further step closer to finding the first generation of stars.

[6] Primordial nucleosynthesis refers to the production of chemical elements with more than one proton a few moments after the Big Bang. This production happened in a very short time, allowing only hydrogen, helium and lithium to form, but no heavier elements. The Big Bang theory predicts, and observations confirm, that the primordial matter was composed of about 75% (by mass) of hydrogen, 25% of helium, and trace amounts of lithium.

More information

This research was presented in a paper, "An extremely primitive halo star", by Caffau et al. to appear in the 1 September 2011 issue of the journal Nature.

The team is composed of Elisabetta Caffau (Zentrum fur Astronomie der Universitat Heidelberg [ZAH], Germany and GEPI Observatoire de Paris, Universite Paris Diderot, CNRS, France [GEPI]), Piercarlo Bonifacio (GEPI), Patrick Franois (GEPI and Universite de Picardie Jules Verne, Amiens, France), Luca Sbordone (ZAH, Max-Planck Institut fur Astrophysik, Garching, Germany, and GEPI), Lorenzo Monaco (ESO, Chile), Monique Spite (GEPI), Franois Spite (GEPI), Hans-G. Ludwig (ZAH and GEPI), Roger Cayrel (GEPI), Simone Zaggia (INAF, Osservatorio Astronomico di Padova, Italy), Franois Hammer (GEPI), Sofia Randich (INAF, Osservatorio Astrofisico di Arcetri, Firenze, Italy), Paolo Molaro (INAF, Osservatorio Astronomico di Trieste, Italy), and Vanessa Hill (Universite de Nice-Sophia Antipolis, Observatoire de la Cote d'Azur, CNRS, Laboratoire Cassiopee, Nice, France).

ESO, the European Southern Observatory, is the foremost intergovernmental astronomy organisation in Europe and the world's most productive astronomical observatory. It is supported by 15 countries: Austria, Belgium, Brazil, the Czech Republic, Denmark, France, Finland, Germany, Italy, the Netherlands, Portugal, Spain, Sweden, Switzerland and the United Kingdom. ESO carries out an ambitious programme focused on the design, construction and operation of powerful ground-based observing facilities enabling astronomers to make important scientific discoveries. ESO also plays a leading role in promoting and organising cooperation in astronomical research. ESO operates three unique world-class observing sites in Chile: La Silla, Paranal and Chajnantor. At Paranal, ESO operates the Very Large Telescope, the world's most advanced visible-light astronomical observatory and two survey telescopes. VISTA works in the infrared and is the world's largest survey telescope and the VLT Survey Telescope is the largest telescope designed to exclusively survey the skies in visible light. ESO is the European partner of a revolutionary astronomical telescope ALMA, the largest astronomical project in existence. ESO is currently planning a 40-metre-class European Extremely Large optical/near-infrared Telescope, the E-ELT, which will become "the world's biggest eye on the sky".

Links

Research paper:
http://www.eso.org/public/archives/releases/sciencepapers/eso1132/eso1132.pdf

Photos of the VLT:
http://www.eso.org/public/images/archive/category/paranal/


[ Back to EurekAlert! ] [ | E-mail | Share Share ]

?


AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.


[ Back to EurekAlert! ] Public release date: 31-Aug-2011
[ | E-mail | Share Share ]

Contact: Richard Hook
rhook@eso.org
49-893-200-6655
ESO

A faint star in the constellation of Leo (The Lion), called SDSS J102915+172927 [1], has been found to have the lowest amount of elements heavier than helium (what astronomers call "metals") of all stars yet studied. It has a mass smaller than that of the Sun and is probably more than 13 billion years old.

"A widely accepted theory predicts that stars like this, with low mass and extremely low quantities of metals, shouldn't exist because the clouds of material from which they formed could never have condensed," [2] said Elisabetta Caffau (Zentrum fur Astronomie der Universitat Heidelberg, Germany and Observatoire de Paris, France), lead author of the paper. "It was surprising to find, for the first time, a star in this 'forbidden zone', and it means we may have to revisit some of the star formation models."

The team analysed the properties of the star using the X-shooter and UVES instruments on the VLT [3]. This allowed them to measure how abundant the various chemical elements were in the star. They found that the proportion of metals in SDSS J102915+172927 is more than 20 000 times smaller than that of the Sun [4][5].

"The star is faint, and so metal-poor that we could only detect the signature of one element heavier than helium calcium in our first observations," said Piercarlo Bonifacio (Observatoire de Paris, France), who supervised the project. "We had to ask for additional telescope time from ESO's Director General to study the star's light in even more detail, and with a long exposure time, to try to find other metals."

Cosmologists believe that the lightest chemical elements hydrogen and helium were created shortly after the Big Bang, together with some lithium [6], while almost all other elements were formed later in stars. Supernova explosions spread the stellar material into the interstellar medium, making it richer in metals. New stars form from this enriched medium so they have higher amounts of metals in their composition than the older stars. Therefore, the proportion of metals in a star tells us how old it is.

"The star we have studied is extremely metal-poor, meaning it is very primitive. It could be one of the oldest stars ever found," adds Lorenzo Monaco (ESO, Chile), also involved in the study.

Also very surprising was the lack of lithium in SDSS J102915+172927. Such an old star should have a composition similar to that of the Universe shortly after the Big Bang, with a few more metals in it. But the team found that the proportion of lithium in the star was at least fifty times less than expected in the material produced by the Big Bang.

"It is a mystery how the lithium that formed just after the beginning of the Universe was destroyed in this star." Bonifacio added.

The researchers also point out that this freakish star is probably not unique. "We have identified several more candidate stars that might have metal levels similar to, or even lower than, those in SDSS J102915+172927. We are now planning to observe them with the VLT to see if this is the case," concludes Caffau.

###

Notes

[1] The star is catalogued in the Sloan Digital Sky Survey or SDSS. The numbers refer to the object's position in the sky.

[2] Widely accepted star formation theories state that stars with a mass as low as SDSS J102915+172927 (about 0.8 solar masses or less) could only have formed after supernova explosions enriched the interstellar medium above a critical value. This is because the heavier elements act as "cooling agents", helping to radiate away the heat of gas clouds in this medium, which can then collapse to form stars. Without these metals, the pressure due to heating would be too strong, and the gravity of the cloud would be too weak to overcome it and make the cloud collapse. One theory in particular identifies carbon and oxygen as the main cooling agents, and in SDSS J102915+172927 the amount of carbon is lower than the minimum deemed necessary for this cooling to be effective.

[3] X-shooter (http://www.eso.org/public/news/eso0920/) and UVES (http://www.eso.org/sci/facilities/paranal/instruments/uves/) are VLT spectrographs instruments used to separate the light from celestial objects into its component colours and allow detailed analysis of the chemical composition. X-shooter can capture a very wide range of wavelengths in the spectrum of an object in one shot (from the ultraviolet to the near-infrared). UVES is the Ultraviolet and Visual Echelle Spectrograph, a high-resolution optical instrument.

[4] The star HE 1327-2326, discovered in 2005, has the lowest known iron abundance, but it is rich in carbon. The star now analysed has the lowest proportion of metals when all chemical elements heavier than helium are considered.

[5] ESO telescopes have been deeply involved in many of the discoveries of the most metal-poor stars. Some of the earlier results were reported in eso0228 (http://www.eso.org/public/news/eso0920/) and eso0723 (http://www.eso.org/public/news/eso0723/) and the new discovery shows that observations with ESO telescopes have let astronomers make a further step closer to finding the first generation of stars.

[6] Primordial nucleosynthesis refers to the production of chemical elements with more than one proton a few moments after the Big Bang. This production happened in a very short time, allowing only hydrogen, helium and lithium to form, but no heavier elements. The Big Bang theory predicts, and observations confirm, that the primordial matter was composed of about 75% (by mass) of hydrogen, 25% of helium, and trace amounts of lithium.

More information

This research was presented in a paper, "An extremely primitive halo star", by Caffau et al. to appear in the 1 September 2011 issue of the journal Nature.

The team is composed of Elisabetta Caffau (Zentrum fur Astronomie der Universitat Heidelberg [ZAH], Germany and GEPI Observatoire de Paris, Universite Paris Diderot, CNRS, France [GEPI]), Piercarlo Bonifacio (GEPI), Patrick Franois (GEPI and Universite de Picardie Jules Verne, Amiens, France), Luca Sbordone (ZAH, Max-Planck Institut fur Astrophysik, Garching, Germany, and GEPI), Lorenzo Monaco (ESO, Chile), Monique Spite (GEPI), Franois Spite (GEPI), Hans-G. Ludwig (ZAH and GEPI), Roger Cayrel (GEPI), Simone Zaggia (INAF, Osservatorio Astronomico di Padova, Italy), Franois Hammer (GEPI), Sofia Randich (INAF, Osservatorio Astrofisico di Arcetri, Firenze, Italy), Paolo Molaro (INAF, Osservatorio Astronomico di Trieste, Italy), and Vanessa Hill (Universite de Nice-Sophia Antipolis, Observatoire de la Cote d'Azur, CNRS, Laboratoire Cassiopee, Nice, France).

ESO, the European Southern Observatory, is the foremost intergovernmental astronomy organisation in Europe and the world's most productive astronomical observatory. It is supported by 15 countries: Austria, Belgium, Brazil, the Czech Republic, Denmark, France, Finland, Germany, Italy, the Netherlands, Portugal, Spain, Sweden, Switzerland and the United Kingdom. ESO carries out an ambitious programme focused on the design, construction and operation of powerful ground-based observing facilities enabling astronomers to make important scientific discoveries. ESO also plays a leading role in promoting and organising cooperation in astronomical research. ESO operates three unique world-class observing sites in Chile: La Silla, Paranal and Chajnantor. At Paranal, ESO operates the Very Large Telescope, the world's most advanced visible-light astronomical observatory and two survey telescopes. VISTA works in the infrared and is the world's largest survey telescope and the VLT Survey Telescope is the largest telescope designed to exclusively survey the skies in visible light. ESO is the European partner of a revolutionary astronomical telescope ALMA, the largest astronomical project in existence. ESO is currently planning a 40-metre-class European Extremely Large optical/near-infrared Telescope, the E-ELT, which will become "the world's biggest eye on the sky".

Links

Research paper:
http://www.eso.org/public/archives/releases/sciencepapers/eso1132/eso1132.pdf

Photos of the VLT:
http://www.eso.org/public/images/archive/category/paranal/


[ Back to EurekAlert! ] [ | E-mail | Share Share ]

?


AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.


Source: http://www.eurekalert.org/pub_releases/2011-08/e-tst082911.php

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Medical Business Schools have their openings in an ever in ...

A career in the health care industry is one of the most stable and rewarding jobs these days. To ensure that you will succeed in the health care industry, attending one of the many medical trade schools available is a must.

In recent years, the media has focused much on highlighting the economic crisis. Of course, paying close attention to how the economy recovers is important. But there are other important issues that are being treated coldly by the Media.

By pressing a specific problem that is not always necessary media coverage is the alarming shortage of health workers in America. It is estimated that 78 million baby boomers turns 65 in 2011 to achieve. Older patients in hospitals mean more. And the current workforce in health care is not American enough to handle the influx of patients.

There is a very good choice for young people to careers in medical related track. JobsThe health sector is very stable compared to many other areas. Consider the fact that the need for health care for an aging America to never slow down. And a career as a health worker is a noble act, without receiving consideration for the potential financial rewards in the process.

Are you a surgical technician, medical billing will go to a pharmacy technician, and go to professional care are just some of the Occupations that you choose whether you anxious to be in the health sector can. But do not expect entry-level positions in the above mentioned professions to get a walk in the park will be. There are always other people who urge you to get a job. To gain an advantage over the competition, it is important that you attend a medical school accredited business.

Why is it so important to go to an accredited medical business> School?

There are many schools of medicine are, however, believe hospitals and institutions, most of them accredited. Medical Schools, the professional accreditation by the Accreditation Bureau of Health Education Schools, Commission on Accreditation of Health Education and Career College Association's allies on the top medical facilities. "

These are medical schools trusted because they offerright courses and programs. Hospitals want to hire graduates from accredited schools for such persons with the required expertise and are well prepared to manage their respective professions.

The advantages of going to print a medical school accredited non-stops to an entry-level position to get. Long after you graduated from a prestigious college will certainly continue to gain great benefits. You can, forFor example, use the credentials vocational school as a base when applying for higher positions. The certification by a respected and recognized vocational school may be the deciding factor, together with high performance, which are used to could reach higher positions in the future.

How to find the best medical school?

Accredited medical schools usually have professional websites. One way to get the credentials of a particular school's knowledgeis easy to navigate your site. accredited schools to be mentioned in the rule of the national licensing and certification tests on their websites. If the school has no future, that the information on its website, it is advisable for you to look for alternative institutions.

Source: http://education-vocational-trade-schools.chailit.com/medical-business-schools-have-their-openings-in-an-ever-in-demand-career-2.html

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Debt Relief Packages For Small Establishments ? Business Hit a ...

Small business owners are a major part of a place?s economic climate as the participation on the way to its expansion specifically influences the way forward for the nation. Typically a business owner confronts lots of difficulties as they runs regularly using the sticking out influences of the corporate world when he has his ticks on managing powering individuals and acquiring unsettled debt.

This series will quite possibly present huge bad debts on your side which isn?t accomplished at all. So now which way can you choose? The truth is the two main strategies to scrawl encourage debt. Possibly you are able to report up a statement of individual bankruptcy or walk out levis your doubts cheerful. Which is the best way you?re going to stroll combined. Here you need to know about organization debt relief and that is put simply, your life range!

After you ask the expertise of a debt relief business firstly it will determine your economical standing and write down a field approach. Up coming these competent authorities offer specifically along with your lenders regarding you. Debt settlement applications for small establishments is not hard plus its equally important to convey that underneath the guidance of the debt relief firms you?ll remain a chance to limit your economical doubts in all around 40-1 / 2. But records reveal that when confronted with a nicely recognized debt consolidation business results climb to around 60Percentage which assures alleviation.

Here the most important thing is you purchase a time all around a couple of years to repay your loan purchased from your debt relief business and in a very compact installment and that is rather a alleviation with a financially changed thing.

But how can you just determine a person bielizna nocna debt relief network which advice your frantic demand of getting away from economical doubts? Largely you may go to Credit Card Debt Relief Network and make reference to the main vendor willing to participate in your credit card debt settlements. It truly is always a good calculate as you won?t want to draw yourself into greater difficulties which help you bum out over for the unwise decisions used instead of requiring expert guidance.

Source: http://www.aseantraining.net/debt-relief-packages-for-small-establishments-business-hit-a-brick-wall-contemplate-financial-debt-settlement/

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morehead city nc | Travelling Guide

Summer is in full swing in southeast Turkey. Since the triple-digit temperatures crest markers across the United States of spectators flock to the beach holiday on the cool waters and windy white sand dunes on the Atlantic coast.

The pet owner ? a population will escape too often these opportunities left. It is a remarkable lack of pet friendly beach rentals for those toting their four-legged friends for a family vacation, she pointed cheap motels interstate and designated pet areas miles from the coast.

Unfortunately, Hilton Head Iceland is a paradise for pet owners looking to enjoy a vacation with the whole family. The resort island style with award-winning restaurants such as Maison des Dunes, beach rental properties, such as Palmetto Dunes Rentals and Resort, Golf Pro-level hills, such as author and miles and miles of white sand beaches filled gently into a calm sea. And best of all these beaches are the animals!

All the beaches of Hilton Head allow pet owners with good well-behaved. During the summer months, from Friday before Memorial Day through Labor Day Monday after the animals on a leash on the beach before 10:00 and after 17 hours from April to May, allowed, pets are allowed off leash in the morning and evening and must be leashed, 10-5P.M. And from October to March, pets are allowed to move freely at any time of day and night!To begin, there are some fantastic Hilton Head Animal Friendly Rentals available, on vacation with their furry companions in the toes meet. The island offers rental properties from five private training rooms comfortable bungalows, only a few steps from the boardwalk.

These properties are certainly a cut above your average motel, with amenities including oversized master suites and secluded cottage in the law, private terrace, swimming pools and spas, porches, kitchens and dining areas. Whether you are sitting on a 6000 square foot villa on the dunes or a hamlet tucked back in the bushes looking for Palmetto, Hilton Head has hundreds of homes and rental properties for all the family, both human and K-9.

In an effort to ensure that Hilton Head is pets, pet owners are advised to observe some basic rules when visiting the island. Be sure to follow all city ordinances and the beach, and you have your pet on a leash in public places and parks. Be sure to pick up after your pet both in town and on the waterfront, both the clean beaches and sidewalks and reduces a lot of complaints from residents and neighbors.

Remember, not everyone on the island of your pet as much as you want. Make sure your dog under voice control positive and enjoy off-leash dog parks and time on the beach nearby. These simple rules will ensure that Hilton Head is a friendly place for pets coming years.

Although there are many beaches on the Atlantic coast, where animal lovers can not catch a break, Hilton Head is a haven pets with a slue of rental properties and beaches that welcome you and your friend?s family with open arms.

Properties such as rental of Palmetto Dunes is one of many reasons why Hilton Head Pet Friendly Rentals areas are a popular destination for pet owners.

Article Source: http://EzineArticles.com/?expert=Timothy_M._Dalton


Related Post : Random Posts :

Source: http://www.lesmeatles.com/?p=807

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Leonardo DiCaprio & Blake Lively Moving In Together!

Leonardo DiCaprio & Blake Lively Moving In Together!

Leonardo DiCaprio and Blake Lively are already talking about moving in together!? This celebrity couple seems to be on the fast-track in love. The “Inception” [...]

Leonardo DiCaprio & Blake Lively Moving In Together! Stupid Celebrities Gossip Stupid Celebrities Gossip News


Source: http://feedproxy.google.com/~r/stupidcelebrities/~3/9e9Zj2V2qq0/

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A Subtle Emotional Appeal to Luxury Travelers | Go-Greece.Net

Created internally, the new print and online campaign adopts a tagline developed by the brand?s former agency, Atmosphere BBDO, now Atmosphere Proximity, part of the Omnicom Group: ?Life is a collection of experiences. Let us be your guide.? It also features photographs of still-life vignettes that contain framed snapshots of a variety of Luxury Collection hotels, plus travel souvenirs, all displayed on a credenza.

Paul James, global brand leader for Luxury Collection ? a group of 79 hotels that comply with brand service standards, of which Starwood manages 41 and owns 10 ? said the company ?has not seen any immediate change in demand? in the wake of the stock market?s recent gyrations.

?We?re confident that even if there is turbulence in the market, it?s the right time to talk about the Luxury Collection, to remind people about our great destinations,? Mr. James said. ?We will keep our eye on the market, and if we see any change in our business, at that time we?ll adjust our strategy.?

According to Jan Freitag, senior vice president for global development at Smith Travel Research, a lodging research company, ?luxury hotels are alive and well.? Demand for luxury hotels in the United States is strong, he said, which has allowed them to increase rates an average of 6.4 percent in the first seven months of this year, compared with an average 3.5 percent rate increase for the industry as a whole.

?After coming out of the ?09 recession,? he said, luxury travelers ?are psychologically prepared to take the wild gyrations of the stock market in stride. We don?t expect there to be an impact on high-end leisure and business travelers because of short-term stock market changes.?

Bjorn Hanson, divisional dean of the Preston Robert Tisch Center for Hospitality, Tourism and Sports Management at New York University, said now was a ?great time? for Starwood to promote the Luxury Collection, because luxury lodging demand in the United States would increase more than 5 percent this year.

?Volatility in the stock market has become the new norm among higher-income travelers. Their underlying wealth has not changed to the point where it would affect their lifestyle issues,? he added.

?

The five full-page executions of the new campaign, by the photographer David Prince, feature different hotels in the Luxury Collection, including beach and golf resorts and others with old-world European or contemporary design.

The ad for the golf resorts contains framed photographs of the Equinox in Vermont, the Al Maha Desert Resort and Spa in Dubai, and the Turnberry Resort in Scotland, as well as golf clubs, a golf trophy and a small wooden boat model representing activities available at the resorts.

Another ad, meant to promote the brand in general, features all types of hotels in Mexico, Italy, India, the United States and Peru. Souvenirs and decorative items in this ad include coral, a starfish, a clock, a small statue, a glass of wine and golf tees.

All ads also feature a selection of books whose spines face outward; instead of titles, these show the names of the hotels in the ads? framed snapshots. Mr. Prince said the campaign ?is about the trigger points that stimulate your emotions and your memories, and the moments that inspire us when we travel.?

Most luxury hotel advertising, he added, tries ?to present the big picture, your room, your bedding, where you?re going to eat,? but the new Luxury Collection campaign is ?about the personal touches that make a hotel great, the elements that resonate and inspire you.?

Starwood ran a full-page teaser version of the new advertising in the May issue of The Financial Times?s ?How to Spend It? magazine and in the July issue of Departures. The ads will run this fall in both publications, and this fall and winter in Cond? Nast Traveller UK, ForbesLife, Robb Report, Bentley Magazine and Luxury Travel Advisor, a trade publication.

In addition, banner versions of the advertising will run on the Web site of the Five Star Alliance, an online travel agency specializing in luxury hotels, and on the tablet version of the 40th anniversary edition of Travel Leisure.

Individual hotels within the Luxury Collection also have the option to customize the advertising, inserting photographs of their choice into the frames in the brand advertising. So far, hotels in Mauritius, Portugal, Argentina and Greece have opted to do this.

The budget for the global print campaign is $400,000, while the budget for online advertising, both for the brand globally and for its North American hotels, is $300,000. Neither figure includes advertising by individual hotels.

?

Promoting hotel collections like the Luxury Collection can be challenging, Mr. Hanson said, because they lack consistency in features, like design. ?Therefore, themes become one of the core messages to establish the image of collections. The idea that life is a collection of experiences at the luxury level is a good theme,? he said.

Other experts panned the campaign?s creative execution.

Henry Harteveldt, travel analyst for Forrester Research, said the advertising was ?unimpressive because it?s not distinctive. You could cover up the logo, and it could be advertising for almost any high-end luxury hotel.?

?They talk about experience, but there are no pictures of people, no experiences shown. It?s too obtuse. This is not the kind of ad campaign that will cause Web sites to hum and phones to ring,? he added.

Similarly, Andrew Sacks, president of AgencySacks, a New York branding and marketing agency for the affluent market, said that although ?the strategy certainly makes sense, they?ve made the ads a little unemotional. It gives me a taste of what a Luxury Collection hotel looks like, but it doesn?t necessarily help me understand what the experience of staying there would be.?

Article source: http://www.nytimes.com/2011/08/29/business/media/ads-for-luxury-collection-hotels-appeal-to-emotion-advertising.html

Source: http://www.go-greece.net/2011/08/29/a-subtle-emotional-appeal-to-luxury-travelers/?utm_source=rss&utm_medium=rss&utm_campaign=a-subtle-emotional-appeal-to-luxury-travelers

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Physical therapy a boon for patients with chronic pains ...

Inside the innovative society, individuals are getting at home with a life-style that may donation those a normal all time filled with future health. For that reason virtually everyone has become more wellbeing unsleeping and thus physiotherapy exceedingly, acts as a vital role in such a circumstance. The essential objective of therapy should be to link you the mentioned treatment options which might permit to vanguard a universe with none sickness or hurt by the body. It can be indeed contemplated a useful a part of medical knowledge because of its skill to treat neurological or cardiopulmonary problems so.
Physical therapy is primarily aimed at those individuals that are wholly disabled or have endured foremost ailment due to accidents. Furthermore it is perfect for many sufferers who?ve got unceasing infirmities for example issues from arising or clever palsy or are low lumbago. Pt has turned into thus acknowledged that individuals rely on its trully amazing effectiveness. In Chelsea, for those who are searching for a fantastic physical therapy, you can repeat then by scouring web-based. Therapy Chelsea has also acquired loads of reputation since it is a good supply for affected individuals tormented by ill health. Allow us to have a look at some of the elementary benefits of pt:
? Allows patients to improve mobility of restaurants
? Gain higher suppleness
? Gain better matching and rest in relation to overall oneself
? Enhance overall body system health and future health
Pt isn?t just confined to elders. Youth might also get huge ailments and the should be helped alongside proper therapy Chelsea. Children might skin subjects like drive-ins weakness or prolong in muscle groups asset. Troubles such as these may also be set with the help of pt. In an circumstances genuinely, the physiatrist lay higher focus on workouts resembling lifting weights, calisthenics stretching exercise routines, evaluate or alignment workout routines, electrical maintenance provocation or ultrasound therapies. The most idea is to relax the little one of hurt and let him to live on a life utilizing overall vigor and better health and wellbeing. What normally exercises or therapies will likely be utilized for the infant, are certain only later now that the physiatrist has diagnosed the little one.
Physiotherapy is more about adopting these types of exercise and workout routines which is able to be constructive for overall fitness of patients. However, given that makes using pretty less treatments etc workout routines, consequently men frequently lose serenity by the treatment plans. For physical therapy to flaunt outcome, its more essential that clientele should really be confident and optimistic regarding the treatment method. As a result, in today?s instances, besides merely granting the therapy, motivation is usually provided with the individuals.
Most of all and even more compared to what anything, it is extremely crucial that sufferers may want to comply with the guidelines and completed advice of their total physiatrist in an effort to discover the potent outcome. Generally in most of those situations users don?t retort positively or tend not to abide by the guidelines with their physiatrist safely and such results in no achievements! Physical therapy is actually a benefit for sufferers suffering from pains relevant to bones, fittings, muscles or neurological illnesses. If followed and done below the guidance and supervision of good physiatrist, physiotherapy may give phenomenal results, and consequently enabling individuals to have wholly healthy culture and tremendous wellbeing and fitness.

Physical therapy Chelseacan be very good for the patients living in Chelsea and seeking such treatments. Besides, you can ask for>physical therapy New York, if you are living in that area.

Source: http://originalarticles.net/physical-therapy-a-boon-for-patients-with-chronic-pains/

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